Beach Play - Kids Swimwear

Brain Development, Playing and The Importance of Getting Grubby. by Dr Marnie Cumner

Playing has been listed as a child’s fundamental human right by the United Nations and one prominent academic is calling for the first lesson of the school day to be recess.  So, what’s all this fuss about children and playing?

With the seemingly never-ending carousel of school, homework, projects, dance class, sports practice, music lessons, and then some more homework - it can seem like our children are scheduled to the eyeballs. Add to this the increasing use of screen-time as down-time and suddenly there is little room for anything else. In our hurried modern world, the importance of just playing – unstructured, free, joyous playing – can be so easily overlooked.

A child’s brain develops in response to its environment. Children are like sponges, absorbing new information and experiences, then using these to fuel their own ideas and creations. Like a muscle, those pathways in the brain that are used often become stronger. We all want our children to be good problem-solvers, to interact well with others, to manage their emotions well, to be creative, resilient and to communicate effectively. Play gives our children the opportunity to develop and strengthen these areas.

From an early age, play allows infants and children to engage with the world around them. Consistent, predictable and loving relationships are essential to healthy brain development. Playing with the important adults in their lives gives children the chance to learn new skills and face new challenges in a secure, loving environment. Children also learn how to manage their own responses to everyday challenges and frustrations by observing the adults in their life. But time playing without adults is also important, as it allows children to create a world where they are in charge of the challenges they face, at their own pace. 

Play comes in many different forms – active and physical games, make-believe, language and social games, as well as construction and experimenting. Play is spontaneous, voluntary, unpredictable and great fun. It gives children the time and space to immerse themselves in their own imagination or environment. This means letting them get dirty, experiment, build things, make a mess, fall over and even letting them fail sometimes. Research suggests that free play outside also provides great benefits to child development, such as improving physical wellness, environmental awareness, creativity, confidence and concentration.

By giving our children the time and space to play – creative, exciting, adventurous, imaginative play –  we are setting them on the right path toward becoming confident, motivated, resilient and kind adults.


Dr Marnie Cumner is a Clinical Neuropsychologist who specialises in understanding how brain function affects the everyday thinking and behaviour of children and adolescents.  She currently practices in Noosa Heads and lives in the peaceful Noosa hinterland with her husband, two young children and menagerie of farm animals.

Swimwear Bag Giveaway

Free Swimwear Bag Giveaway

We are very excited to announce the arrival of our new Sandy Feet Swimwear Bag.  It's the perfect accompaniment to any trip to the beach or pool.

Made out of high quality waterproof fabric, our new swimwear bag is perfect for putting all your wet and sandy gear in at the end of a day at the beach or pool.  No more lugging a big pile of wet bathers wrapped in a towel back to the car at the end or your day, or worse still putting them in your beach bag only to find everything else is now wet and sandy too!

Stylish and lightweight, you won't want to be without it.  

We think it's so great we will be giving one away FREE with every purchase until stocks run out.

We hope you love them as much as we do!

Kids Swimwear Still Sun Safe

Is Your Child's Swimwear Still Sun Safe?

Most people realise the importance of wearing UPF rated clothing to protect ourselves and our children when we are in the sun. However what people may not realise is that many fabrics start to lose their sun protection as soon as they are exposed to sun, salt, sand and chlorine.

Recently at Sandy Feet Australia we had one of our extremely well loved rashies tested through ARPANSA (Australian Radiation Protection and Nuclear Safety Agency)  to evaluate what the UPF rating was 5 years on. After 5 years of chlorine, sun, salt and sand (and a mother who often forgot to rinse the swimwear straight after use!) the rashie still received a UPF rating of 50+ - the maximum possible rating. Just as importantly the rashie also maintained it shape and vibrancy during this time.

More evidence that you can be confident that when you buy beach or pool wear from   Sandy Feet Australia you are getting a high quality product that truly lasts.

Our entire range at Sandy Feet Australia has achieved the maximum sun protection with a UPF50+ rating, blocking out at least 97.5% of harmful ultraviolet radiation.

For more information on UPF and protecting yourself and your family from ultraviolet radiation please visit the ARPANSA website or The Cancer Council of Australia

For more information on our unique fabrics please see our Product Info Page




Our New Kids Swimwear Collection

Our New Collection

Welcome to Sandy Feet Australia. It has been such an exciting journey for our family since we bought the Sandy Feet Australia business back in April this year. During this short space of time we have designed and manufactured our new range, developed our new website and established a cost effective global shipping plan. Finally the day has come that we can launch our new collection, and I can't wait to get your response. 

At Sandy Feet Australia we believe in "Letting Kids be Kids". We are passionate about creating pool and beachwear that allows kids to enjoy an active outdoor lifestyle. We are certain that our new range will meet the high standards you have come to expect from Sandy Feet Australia:

Stylish unique retro Scandinavian designs, featuring bold colours and  vivid Prints
Comfortable relaxed fit, in age appropriate designs
UPF 50+ sun protection that won’t diminish over time
High Quality Chlorine Proof Fabric, that is quick drying, fade resistant and won’t go out of shape no matter how often it is used

Thank you to all our returning customers for your encouragement and support along the way, it's great to hear so many people love the brand as much as I do. We are always eager to hear your feedback so please don't hesitate to contact me directly - I'd love to hear from you.

Happy Summer!
Anita White
Managing Director

Sandy Feet Australia