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The Wait is Over - New Range Out Now!

The Wait is Over - New Range Out Now!

The days are getting longer and the weather is getting warmer, Spring is not far away and our New Season Range has arrived just in time. Our commitment to creating beautiful retro-inspired UPF50+ swimwear that lasts shines through again in our new season release.

I know for many of us in Australia and around the world, to say that 2020 has been a challenging year would be an understatement. And it’s been no different for us here at Sandy Feet Australia. We have been met with many challenges along the way in keeping the business going and creating this year’s range (not the least of which was trying to fit in home schooling 🤣). As a result, I’m more excited than ever to share with you what we’ve created and hope you’ll love it as much as I do.

This year you’ll find more of the bright playful designs you’ve come to love from Sandy Feet balanced with some block colours and simple designs making mixing and matching across the range easier than ever. We’ve also managed to get even greener this year, with all our garments packed in recycled packaging, and our new soon to be released Sand Free Towels are now made from recycled fabric.

Our boys range brings back some customer favourites like our popular shark design mixed in with our super cool new angler fish supported by a fresh new colour palette with something for everyone. The girls have not been forgotten with a mix of more sophisticated chevron designs that work perfectly alongside a super cute flamingo design, a delicate dragon fly and many more.  We have definitely added a burst of sunshine in our new range with a new colour that’s sure to become a Sandy Feet favourite.

For the adults this year we’ve teamed up with local Brisbane based designer Tammy de Zilva from Loopla Designs, as part of our new Emerging Designer Program.  If you haven’t heard about our new program be sure to read about it in our blog. Tammys brought a mix of bold colour and sophisticated simplicity to our adults range I’m sure you’ll love.

At Sandy Feet Australia we’ve strived to create a range of stylish mix and match swimwear for active youngsters in comfortable age-appropriate designs. Most importantly, in our climate and with our lifestyle, Sandy Feet Australia swimwear offer UPF50+ protection that lasts. All Sandy Feet Australia’s swimwear is UPF50+, Chlorine Proof, Quick Dry and won’t fade or stretch over time. So whether you’re exploring your backyard, or your favourite beachside haven, make sure you stay Sun Safe with our Stylish UPF50+ swimwear that lasts.

I thank all or our wonderful customers for your continuing support, and kind messages, I’m both humbled and heartened to be part of such an incredible community.  We’re always keen to hear what you think so please get in touch if you have any feedback or suggestions.  

 Sandy Feet Australia is 100% Australian owned and operated, designed for play and made to last!

An Opportunity to Design for Sandy Feet Australia!

An Opportunity to Design for Sandy Feet Australia!

I’m very proud to introduce our Emerging Designer Program.  Every year this program will offer one new designer the opportunity to collaborate with Sandy Feet Australia to help create our new season swimwear. For our soon to be launched 2020/21 range we invited Brisbane based Surface Designer Tammy de Zilva to design our Men’s and Women’s rashies. I can’t wait to share the results with you.

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This is Not The Time For Business As Usual

This is Not The Time For Business As Usual

If anything is clear about the current circumstances we find ourselves in it is that it is anything but normal.  We all will have different ways of dealing with these changes as individuals, families, businesses and as a community, but with one common thread that none of it is 'our normal'.

Personally, I'm acutely aware that continuing to run our 'business as usual', during what is a time of great uncertainty and hardship for many in our community is to grossly ignore the current experiences of our extended Sandy Feet family.  

Therefore I recently communicated with our mailing list how we as a business intend to move forward in the short term with 40% OFF our entire range, with no end date and no pressure to buy by a certain date. Below is a copy of the update that went to our our subscribers for those of you who may not be on our mailing list. 

Importantly we are not going away. It is my intention to push through these times of change and use this as an opportunity to review, adapt and overhaul how we work. Already having the kids at home doing their schooling has made us adapt and change our household routines, with time management now a critical skill. Moving forward we need to consider things like what does a photo shoot of our new range look like for example, in a time when getting a big group of children and adults together at the beach is not an option. Things are going to be 'normal' again, but they may not be the 'normal' we remember.

If you have any questions at all, please don't hesitate to contact me at any time, I'd love to hear from you. 

 

 

Perfect Summer Days - New Range Out Now

Perfect Summer Days - New Range Out Now

Our Trademark Bold Colours and Vivid Designs are back, and not just for the kids! Stylish graphic prints, retro stripes, bold colour, the much loved Kombi and super cute puffins are just some of what you’ll find in our Summer 19/20 collection.

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